Piyush Pandey, the renowned Indian advertising man, who passed away on 23/10/25, was the Chief Creative Officer Worldwide (2019) as well as the Executive Chairman (India) of Ogilvy. He received the LIA Legend Award in '24, and the Padma Shri in 2016. He was known for his "indigenous" influence on Indian advertising, a turn away from the influence of western advertising and ideas which did not resonate with the Indian audience.
This is an article from over 25 years ago; it's a face-off with Nita Jatar Kulkarni – an interview done for A&M magazine, (15th November 1999 issue), the only ad mag at the time. There are
some precious quotes of his in this interview. Most important, it tells us about the beginning of his journey into advertising, what makes him tick and his passion for his work.
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