The legend of adman Piyush Pandey

Piyush Pandey, the renowned Indian advertising man, who passed away on 23/10/25, was the Chief Creative Officer Worldwide (2019) as well as the Executive Chairman (India) of Ogilvy. He received the LIA Legend Award in '24, and the Padma Shri in 2016. He was known for his  "indigenous" influence on Indian advertising, a turn away from the influence of western advertising and ideas which did not resonate with the Indian audience. 

This is an article from over 25 years ago; it's a face-off with Nita Jatar Kulkarni – an interview done for A&M magazine, (15th November 1999 issue), the only ad mag at the time. There are

Film techniques used in the Allen Solly ad film

Prasoon Pandey, who made this Allen Solly ad commercial, initially worked with Highlight Films (when this film was made) but later co-founded Corcoise Films, based in Mumbai. In this article, in an interview with Nita Jatar Kulkarni, Prasoon talks about the film techniques used in making the film. The interview was published in A&M magazine, a leading advertising and marketing magazine at the time. It was published in the 30th September issue of the magazine...more than 25 years ago. 

Prasoon is the brother of Piyush Pandey.

When the Allen Solly guy walks into the frame, the pace is slowed down, even as the pace of the music (a techno-track) is increased. This creates a contrast between the bright spark that the Allen Solly man is, as compared to the humdrum world in which he