Film techniques used in the Allen Solly ad film

Prasoon Pandey, who made this Allen Solly ad commercial, initially worked with Highlight Films (when this film was made) but later co-founded Corcoise Films, based in Mumbai. In this article, in an interview with Nita Jatar Kulkarni, Prasoon talks about the film techniques used in making the film. The interview was published in A&M magazine, a leading advertising and marketing magazine at the time. It was published in the 30th September issue of the magazine...more than 25 years ago. 

Prasoon is the brother of Piyush Pandey.

When the Allen Solly guy walks into the frame, the pace is slowed down, even as the pace of the music (a techno-track) is increased. This creates a contrast between the bright spark that the Allen Solly man is, as compared to the humdrum world in which he

moves. Large portions of the film show a blurred background. The film also has a greenish tint, to give it a futuristic feel. 

Read more about how Prasoon uses these techniques to highlight the Allen Solly man.